Toverland, a mid-sized theme park in the South of the Netherlands, is our commissioner for the first project of this academic year. It celebrates its 15th birthday this year. The Magic Valley is the newest area, being introduced in 2013, which adds another dimension of magic to the park. The key attraction here is Djengu River, a water attraction seen regularly in other parks but … Continue reading Operations Management: Toverland
The third year Attractions & Theme Parks Management students are now finalizing their third and final year of Attractions & Theme Parks Management. With that comes the famous competency exam. The competency exam is a test on how your personal development is going. The exam is a 30 to 40 minute conversation with two lecturers. How do you improve yourself, what have you done in … Continue reading Competency exams coming up
After almost nine weeks of hard work it was time to present our findings to the commissioner. Beekse Bergen gave us, the third year Attractions and Theme Parks Management students, the opportunity to work on a major plan that will be implemented in the upcoming years: The Safari Resort. Imagine falling asleep in a luxurious tent and wake up in the morning by the roar of a … Continue reading Presenting for the Commissioner: Change Management
The third year Attractions & Theme Parks Management students have had a difficult moment: choosing a minor for the fourth (and final) year. For them, Attractions & Theme Parks Management has almost come to an end. Storytelling and Consumer Behavior This minor is organized by one of the three knowledge groups of Academy for Leisure: storytelling and consumer experiences. This knowledge group is active in … Continue reading Minor selection
After visiting Steinwasen Park, the 3rd year students went to Badeparadies Schwarzwald in the afternoon. This swimming pool was a paradise on earth. The swimming pool exists of 3 parts: Galaxy, Palmenoase and Wellness. Galaxy is for children with water slides and a big swimming pool where you can play. In the Palmenoase it is more quiet. Children aren’t allowed in this part. It is … Continue reading Study trip year 3: part 3
This blog is the second blog about the field trip to Germany. One of the theme parks that we’ve visited during our field trip was Steinwasen-Park. The original plan was to write a few general articles about our field trip. However, this changed during the visit to Steinwasen-Park. There we decided to use one blog fully for this park. The park is located in Oberried, … Continue reading Steinwasen-Park, field trip part 2
Last week, the 3rd year Attractions & Theme Parks Management students went on their study trip to Germany. After finishing the project for Europa-Park, it was time to stay at the Camp Resort of this beautiful park in Rust. On Sunday the class left with a VIP bus from the NHTV to their first stop: Holiday Park. The marketing manager welcomed the class to the … Continue reading Study trip year 3: part 1
After weeks of doing research, analyzing data and developing a marketing & communications plan it was time to present our concept to Europa-Park. The park was represented by Henk Groenen, he is in charge of the marketing in the Netherlands, Belgium and Luxembourg. After we’ve welcomed Mr. Groenen it was time for the presentation. Due to the confidentiality of this project we can’t go fully in-depth … Continue reading Moment of truth, presenting for the commissioner
On Monday, things were a little different than the usual Professional Development & Leadership classes for the 3rd year Attractions & Theme Parks Management students. The class was at the train station of Breda. After discussing what we were doing that day, which was learning about the Business Concept Model, Bart had a little surprise for us. We were going to visit the Happy Station. … Continue reading Special class: Happy Station
How do you finance a theme park? And what is revenue management all about? The 3rd year Attractions & Theme Parks Management students started their 5th project in November of 2015 in cooperation with Attractie- en Vakantiepark Slagharen. The definition of the project was simple: create a new concept for an already existing hall and try to convince the commissioner by financial statements why they … Continue reading Project Slagharen: a lot of numbers and one concept
