Presenting for the Commissioner: Change Management

After almost nine weeks of hard work it was time to present our findings to the commissioner. Beekse Bergen gave us, the third year Attractions and Theme Parks Management students, the opportunity to work on a major plan that will be implemented in the upcoming years: The Safari Resort. Imagine falling asleep in a luxurious tent and wake up in the morning by the roar of a … Continue reading Presenting for the Commissioner: Change Management

The experience economy at Safaripark Beekse Bergen

Today’s economy is an experience economy. A simple product is no longer sufficient for the customers. The inspiration for this article was a visit on the 16th of January. Safaripark Beekse Bergen is trying to follow this movement of creating experience just like many other parks, which was clearly expressed during the visit. One popular way for creating an experience is theming. Africa has been … Continue reading The experience economy at Safaripark Beekse Bergen