On Monday, the third year Attractions & Theme Parks Management students have started their Marketing project. The commissioner is the second-best theme park in Europe: Europa-Park. Henk Groenen, responsible for the marketing within the Benelux area, explained about Europa-Park as a whole and what is expected from the students.
In the upcoming weeks, the students will do research and eventually come up with a marketing plan that will be presented to Henk Groenen. We will keep you updated on the project, but for now: let’s wish the students the best of luck!