After months of hard work is was time to go back to Europa-Park and show them our findings. 16 students divided over three project groups have worked on a loyalty program, a new themed area and improving the communication tools for the Dutch market. The students left Monday morning to drive to Rust. After the check-in we had a backstage tour. During this tour we … Continue reading Minor presentation at Europa-Park
One of the minors that is offered at the Academy for Leisure is “Storytelling and Consumer Experiences”. In this article I will explain the content and the current projects that we are doing. Changes Since the start of this academic year there were many changes throughout the entire NHTV regarding minors and graduating. The minors changed in length which make it easier to do, for … Continue reading Minor: Storytelling and Consumer Experiences
During the third year, the Attractions & Theme Parks Management get the opportunity to have a language course. The options are French and German. The language courses are given to better the chances in the industry for the students. Both languages are given in a beginner’s level and advanced level. French During French class, the language is given to study convenient texts that can be … Continue reading Discover Languages
“Hey guys, let me introduce myself. My name is Rick Kieboom and I am one of the Attractions and Theme Parks Management Alumni. On 2 May 2016 a ‘theme park dream came true’, because of the opening of The Molencafé in Europa. This brand new food & beverage location is based on the plans which we (Luc Denie, Geert van Heugten, Tess Jansen, Ronald Neijenhuis, … Continue reading Het Molencafé
This blog is the second blog about the field trip to Germany. One of the theme parks that we’ve visited during our field trip was Steinwasen-Park. The original plan was to write a few general articles about our field trip. However, this changed during the visit to Steinwasen-Park. There we decided to use one blog fully for this park. The park is located in Oberried, … Continue reading Steinwasen-Park, field trip part 2
Last week, the 3rd year Attractions & Theme Parks Management students went on their study trip to Germany. After finishing the project for Europa-Park, it was time to stay at the Camp Resort of this beautiful park in Rust. On Sunday the class left with a VIP bus from the NHTV to their first stop: Holiday Park. The marketing manager welcomed the class to the … Continue reading Study trip year 3: part 1
After weeks of doing research, analyzing data and developing a marketing & communications plan it was time to present our concept to Europa-Park. The park was represented by Henk Groenen, he is in charge of the marketing in the Netherlands, Belgium and Luxembourg. After we’ve welcomed Mr. Groenen it was time for the presentation. Due to the confidentiality of this project we can’t go fully in-depth … Continue reading Moment of truth, presenting for the commissioner
On Monday, the third year Attractions & Theme Parks Management students have started their Marketing project. The commissioner is the second-best theme park in Europe: Europa-Park. Henk Groenen, responsible for the marketing within the Benelux area, explained about Europa-Park as a whole and what is expected from the students. In the upcoming weeks, the students will do research and eventually come up with a marketing … Continue reading Project 6 has started!